Книга: Internet Marketing Companies: Alexa Internet, the Marion Group, Infusionsoft, Pinstorm, Quantcast, Consumertrack Inc, Net-Results, M80

Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Alexa Internet, the Marion Group, Infusionsoft, Pinstorm, Quantcast, Consumertrack Inc, Net-Results, M80, Vantage Media, Head New Media, Collective, Markettools, Sitebrand. Excerpt: Alexa Internet, Inc. is a California based subsidiary company of Amazon that is known for its toolbar and website . Once installed, the toolbar collects data on browsing behavior which is transmitted to the website where it is stored and analyzed and is the basis for the company's web traffic reporting. Operations and history Alexa Internet was founded in 1996 by Brewster Kahle and Bruce Gilliat. The company's name was chosen in homage to the Library of Alexandria , drawing a parallel between the largest repository of knowledge in the ancient world to the potential of the Internet. The company offered a toolbar that gave Internet users suggestions on where to go next, based on the traffic patterns of its user community. Alexa also offered context for each site visited: to whom it was registered, how many pages it had, how many other sites pointed to it, and how frequently it was updated. Alexa's operation includes archiving of webpages as they are crawled. This database served as the basis for the creation of the Internet Archive accessible through the Wayback Machine . In 1998 the company donated a copy of the archive, 2 terabytes back then, to the Library of Congress . Alexa continues to supply the Internet Archive with web crawlers . In 1999, Alexa was acquired by Amazon for about $250 million in Amazon stock as the company moved away from its original vision of providing an 'intelligent' search engine. Alexa began a partnership with Google in spring 2002, and with the Open Directory Project in January 2003. In May 2006, Amazon replaced Google with Live Search as a provider of search resu...