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Книга: This is Advertising (Это реклама)

Товар № 10331241
Автор: Eliza Williams
Издательство: Laurence King
Вес: 1.070 кг.
Год издания: 2010
Формат: 270x210x25
Страниц: 224 Переплет: Мягкая обложка
Цена: 3 518 руб.
В КОРЗИНУ

Examines the significant changes taking place within advertising today. Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.

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