КОД (ISBN):
978-1-4039-0327-3

Книга: Foundations of Marketing

Товар № 10353284

Автор: Jon, Groucutt

Издательство: Palgrave

Вес: 0.500 кг.

Год издания: 2005

Цена: 2 829 руб.

В КОРЗИНУ

Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.