КОД (ISBN):
978-0-273-75201-1

Книга: E-Business & E-Commerce Management: Strategy

Товар № 11150290

Strategy, Implementation and Practice. Fifth edition

Автор: Chaffey D.

Издательство: Prentice Hall

Вес: 1.427 кг.

Год издания: 2011

Формат: 195х265 мм

Страниц: 733 Переплет: Мягкая обложка

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This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a...