КОД (ISBN):
9780195573565

Книга: How brands grow

Товар № 11892601

Автор: Byron, Sharp

Издательство: Oxford Academ

Вес: 0.260 кг.

Год издания: 2010

Страниц: 160 Переплет: Твердый переплет

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.