КОД (ISBN):
9781349468362
9781349468362
Возрастная категория 18+
Книга: Evaluation in Advertising Reception
Товар № 12014412
Цена: 12 680 руб.
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
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