КОД (ISBN):
978-0-201-39827-4

Книга: Strategic Management: An Introduction to Business and Corporate Strategy

Товар № 10293953

Автор: Paul F.

Издательство: Pearson ELT

Вес: 0.440 кг.

Страниц: 792 Переплет: Мягкая обложка

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An introduction to business and corporate strategy, this book contains coverage of planned and emergent strategies, as well as the influence of chaos and complexity theories. Througout, the distinction between corporate and business level strategy is emphasized.