КОД (ISBN):
978-2-940361-71-7

Книга: Packaging

Товар № 10296246

Автор: Keith S.

Издательство: RotoVision USD

Вес: 1.190 кг.

Год издания: 2007

Формат: 24,5x24,5x1 см

Страниц: 208 Переплет: Book

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Through a selection of diverse examples, this book examines how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. It also includes case studies and interviews with designers and brand owners which explain how and why specific choices have been made.