КОД (ISBN):
978-0-500-51623-2
978-0-500-51623-2
Книга: The Advertising Concept Book-2nd ed
Товар № 10851465
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Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or...
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