Книга: Marketing Graffiti

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by making students aware of the part they already play in the marketing process. By rejecting manageriallydriven structures in this way, Saren’s approach makes marketing immediate and instantly relatable as something we are already complicit in. Students are suddenly conscious of what they already know. Critically examining a wide range of products, businesses, technologies, information, services, ads, packaging and branding, This essential marketing guide is now supported by a range of teaching support materials including slides and test bank questions.