Книга: Internet Marketing by Method: Web Banner, Affiliate Marketing, Search Engine Optimization, Hubspot, E-Mail Marketing, Search Engine Marketing

Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Web Banner, Affiliate Marketing, Search Engine Optimization, Hubspot, E-Mail Marketing, Search Engine Marketing, Keyword Research, Yesmail, Optimized Searching, Optimized Searching, Kam Optimized Searching, E-Mail Marketing Software, Permission Marketing, Online Locator Service, Link Love, Image Search Optimization, Off-Web Factors, Enterprise Search Marketing, Run of Network. Excerpt: Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate') and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketingusing one website to drive traffic to anotheris a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to pl...