Книга: Internet Search: Web Query Classification, Web Search Query, Open Market for Internet Content Accessibility, Search Link Optimization

Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Web Query Classification, Web Search Query, Open Market for Internet Content Accessibility, Search Link Optimization, Real-Time Web, Wikipediavision, Mystery Seeker, Dartboard Optimization Matrix, Prospective Search, Vertical Search, Visualrank, Sponsored Search Auction. Excerpt: Web query topic classification/categorization is a problem in information science. The task is to assign a Web search query to one or more predefined categories, based on its topics. The importance of query classification is underscored by many services provided by Web search. A direct application is to provide better search result pages for users with interests of different categories. For example, the users issuing a Web query apple might expect to see Web pages related to the fruit apple, or they may prefer to see products or news related to the computer company. Online advertisement services can rely on the query classification results to promote different products more accurately. Search result pages can be grouped according to the categories predicted by a query classification algorithm. However, the computation of query classification is non-trivial. Different from the document classification tasks, queries submitted by Web search users are usually short and ambiguous also the meanings of the queries are evolving over time. Therefore, query topic classification is much more difficult than traditional document classification tasks. KDDCUP 2005 competition highlighted the interests in query classification. The objective of this competition is to classify 800,000 real user queries into 67 target categories. Each query can belong to more than one target category. As an example of a QC task, given the query apple, it should be classified into ranked categories:... More: booksllc.net/?id=16350490