КОД (ISBN):
9783899559415
9783899559415
Книга: Shoplifters: New Retail Architecture and Brand Spaces
Товар № 11857152
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Retail is dead, long live retail. Shoplifters explores innovative store concepts and provides expert insights into how brands can engage with their customers in novel ways.
Disrupted by online shopping, shops and brands find themselves in a permanent battle over the most innovative store concepts, striking window displays, and genius presentation of goods to breath new life into the traditional retail flow. It is this creative struggle that has heralded in a golden era of retail design. Brand experiences now stretch far beyond the end product; the dialogues between a shop and its consumers are becoming increasingly important. Companies are tapping top designers and retooling their talents, be it through sophisticated flagship stores or unexpected temporary venues. Shoplifters showcases the most outstanding concepts across a number of industries, introducing the most innovative brands with rich, in-depth case studies.Читать далее
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